Monday, February 05, 2007

The advertising business

For those of you interested in working in advertising - digital skills are the way to go. A recent article in the Boston Business Journal profiles Arnold Worldwide (based here in Boston) and how

"had cut 40 jobs, some of which were culled from veteran creative ranks. Arnold said the layoffs were made to 'get ready for the future.'"

But how

"In the same statement, the agency said it planned to add nearly 30 interactive jobs."
This is you guys!

There' s more:
"Arnold's layoffs were termed a direct "weeding out" of staff that were not
evolving, according to one Arnold insider: "They went in and they took
inventory (of the staff). It's causing a huge rift through the company --
there's old school and new school. The whole industry is convulsing right

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